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About Us

Hello and thank you for visiting my page! My name is Dana Shurer. I am a wife and a mother of three. As my kids entered adulthood and ventured off on their own, I knew that I would need something to fill the void. Having always shared a passion for country and primitive decorating and decor, I decided there was no better way to put my passion to good use than to open my own store. I pride myself on carrying quality items that you won't find just anywhere. I strive to carry as many items made in the U.S. as possible. I also really love being able to seek out and find unique, handmade and often, one of a kind pieces to carry and share with my customers. Hence the name, Uniquely Primitive. I hope you enjoy our selection of unique, primitive pieces as much as I do!