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About Us

Hi! Thanks for visiting my website.  I am excited to build a relationship with you and share my love of decorating.  My name is Dana Shurer and I am a wife and a mother to the three most amazing children in the world.

When my kids started to become adults and move on with their lives I knew I needed a hobby to help me with missing them. I have always had a passion for home decor and have been told that I am good at it. So I figured what better way to put my passion to good use then open my own Country/Primitive store. 

It started with the idea of doing a catalog only order store.  As I shopped for vendors, I quickly realized that I would have to carry product for my customers to see.  I had a small room re-done in the basement of my home that I quickly filled. Since I do not have to pay any overhead by purchasing or renting a building I am able to offer VERY competitive pricing.  This thrills me! I love the idea that I can save my customers money by doing something that I consider fun! The website has become an essential part of fulfilling this dream. 

I am very picky about the products I carry.  If I don’t love it, I don’t carry it! I also strive for made in the U.S.A.; not every item I carry will fit in this category but 75% will.  I also tend to carry unique things that you may not find in other stores. Hence the name, Uniquely Primitive.